Facebook begins Testing TikTok-Mode ‘Short Videos’ Feature to Cash in on Chinese Apps Ban

Facebook (FB) is trying a new ‘Short Videos’ feature inside its app in a bid to cash in on the TikTok ban in India and proposed ban in the US. This new feature shows up in the middle of the News Feed and works in the similar swipe-up manner as was popular on TikTok. FB recently launched Instagram Reels as its answer to TikTok’s popularity, and now it looks to introduce the same feature into FB as well. We aren’t sure about the scope of testing for this specific feature, but we were able to spot it on the latest version of FB on an Android device.
A Social media expert first tweeted that the social media giant is testing this new ‘Short Videos’ feature inside the FB app. This feature is very similar to TikToK’s style of video format including the swipe-up scroll for next video.

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